In the US, television attention measurement company TVision Insights has hired Nielsen veteran Mark Green as Chief Strategy Officer.
From its headquarters in Boston, MA and offices in New York and Tokyo, TVision Insights uses data science and motion capture technology to passively assess 'eyes on screen', and measure person-level engagement with video content. The system tracks attention to every second of TV, OTT programs and commercials; while the firm's patented, privacy safe technology measures person-level attention to video content via an opt-in panel.
Green (pictured) joins from TV and social media data science company 4C Insights where he served as Chief Operating Officer. Prior to this, he was SVP, Product Strategy at TV ad targeting company Simulmedia, and set up the Business Advisory Group to bring together experts in measurement, data, analytics and engineering to advise companies on data and tech strategies. Earlier, he spent nearly twelve years at Nielsen, latterly as SVP, Global Measurement Science Operations Leader, and led the development of mobile custom research methods. He has also held senior roles at Initiative Media Worldwide, MediaCom and ZenithOptimedia; and ran the Media Research department of Jordan, McGrath, Case & Taylor.
Dan Schiffman, CRO and co-founder of TVision Insights, comments: 'Mark brings a proven track record of innovation in TV measurement from his time at 4C, Simulmedia, and Nielsen. He brings a unique combination of TV research expertise and start up growth experience that will enable us to scale during a period of rapid growth at Tvision'.
Web site: www.tvisioninsights.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.