New Funds for Location Data Firm Cuebiq

US firm Cuebiq has received an unspecified amount of new funding, which it will use to enhance its suite of tools for publishers and advertisers, and further develop its SaaS platform.

Cuebiq, which earlier this week partnered with Kantar Millward Brown to create an off-line ROI measurement tool, is headquartered in New York with offices in Chicago, Italy and China. The company provides 'geo-behavioral audiences' for cross-platform ad targeting, pioneering SaaS based real-time campaign optimization and footfall attribution tools, and off-line location analytics, but says it does not collect any personally identifiable information.

New investors Balyasny Asset Management and Elevate Innovation Partners joined existing backers for the latest round. The company has seen more than 600% revenue growth in the year to January 1st 2017, and now has 61m monthly active users, up sixfold on the year. CEO Antonio Tomarchio (pictured) says the firm's approach 'enables differentiated data density and accuracy that is not restricted by the traditional, legacy, panel-based approaches', and says the latest strategic investment ' primarily be used to accelerate the go-to-market of Cuebiq's SaaS platform, which enables users to bridge the online and offline worlds by providing full visibility of offline behaviors and predictive analytics solutions'.

Web site: www.cuebiq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.