Crispin Boon Joins Marketing Sciences Unlimited

Former Maru/edr director Crispin Boon has joined Hampshire-based Marketing Sciences Unlimited as Research Director in its Packaging & Shopper business.

The Creston-owned firm conducts qual and quant digital and sensory research for clients around the world, and specialises in FMCG retail, financial, and technology research. Boon (pictured) joins with almost twenty years of insight experience. Prior to Maru/edr and its forerunner eDigitalResearch, he spent nearly fourteen years at food and drink market intelligence specialist Market Measures, where he began his career.

In his new role, Boon will deliver client projects using neuroscience, implicit testing and eye-tracking techniques, combined with more traditional methodologies. MD Jane Rudling comments: 'We are very pleased to welcome Crispin to the team. His extensive client experience and knowledge of the industry will be invaluable as we constantly look to be innovative and creative in our approach'.

Web site: www.marketing-sciences.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.