AgilOne Launches Customer Data and Engagement Hub

California-based predictive marketing firm AgilOne has launched a Customer Data and Engagement Hub, through which marketers can create a single customer profile, apply predictive intelligence to customer data, and run omni-channel personalization initiatives.

The new hub is available through the Oracle Cloud Marketplace, with personalization delivered through Oracle's Responsys marketing automation product. Its single customer profile enables users to integrate data from online and off-line sources into one profile that can then be used for all marketing initiatives. The hub also applies machine learning to help understand customer segments.

In a statement, AgilOne said: 'Our vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Through a single view of customers across all channels, predictive models to understand customer behavior, and real-time APIs to orchestrate personalized experiences across all touchpoints, Our Customer Data and Engagement Hub supports more than 150 brands worldwide'.

The firm, which is led by CEO and founder Omer Artun (pictured) is online at: www.agilone.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.