PwC Acquires Optimisa Research

In the UK, management consultancy PwC has acquired Leeds and London-based boutique agency Optimisa Research for an undisclosed sum.

Optimisa works with clients across a broad range of sectors, has an annual turnover of about £4m, and employs 45 members of staff. PwC says the deal will 'significantly' expand the capacity of its existing 'Research to Insight' (r2i) consulting business, which was formed following the acquisitions of companies such as Strategic Intelligence Group, BGT, and Ant's Eye View, and includes the Belfast-based global Centre of Excellence for research, insight and analytics. The merged teams will become PwC Research, which will comprise more than 100 research professionals and analytics consultants in Belfast, Leeds and London; and all Optimisa employees, including CEO Michelle Norman (pictured) will join PwC.

Honor Mallon, PwC Research leader and Partner, comments: 'We are already providing research and insight to PwC clients globally and this acquisition will expand our capacity to deliver integrated quantitative and qualitative insights to both business and consumer-facing clients. Optimisa has distinct strengths in the financial services sector - a key industry sector where we are already particularly active. The combined business will give us unrivalled market differentiation and allow PwC Research to provide truly connected insight to our clients'.

Web sites: www.pwc.co.uk and www.optimisaresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.