US in-app survey technology specialist MFour Mobile Research has taken the entire seventh floor of its current Newport Beach Gateway office, increasing its floor space from 14,000 to 22,000 square feet. In addition, the firm will be opening its first satellite branch in Scottsdale, Arizona next month.
MFour uses GPS technology to collect information at the 'point of emotion'; and offers the Surveys On The Go app, which provides access to an all-mobile panel. Its MediaMatch 360 tool integrates media matching technology with measurement techniques for feedback on ads, broadcasts and videos; and its MFourDIY mobile survey technology enables researchers to program and field surveys to more than one million active consumers.
The expansion in the South tower of the Newport Beach Gateway complex (pictured) will accommodate a team that has grown from 36 employees to 86 in the past year; while the new Scottsdale office will accommodate 25 new employees focusing on software development.
CEO Chris St. Hilaire comments: 'If you're in consumer insights, marketing or advertising, we'd love to have you come by and see what we're doing. Otherwise, we'll see you on the conference circuit or pay you a visit. Whatever it takes so you'll understand that in-app mobile research isn't just better than what you have now, but uniquely and categorically different'.
Web site: www.mfour.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.