Agency Founders Launch The Ignite Collective

The founders of four market research agencies in Europe and the US - Kerry Hecht Labsuirs, Naomi Gooblar, Martha Llobet and Nikki Lavoie - have formed a collaborative group called The Ignite Collective, offering a range of services to MR buyers.

Hecht Labsuirs set up Los Angeles-based Echo Qualitative earlier this year, with a 25-year industry background gained at companies such as Dub, and Hall and Partners. Gooblar launched London's MindSpark Fieldwork a year ago, after a career that has included spells at The FieldBox, i-view London, Ipsos MORI, Illuminas and ORC International. Llobet opened Q2Q Global in Barcelona last October, having previously held senior roles with fieldwork specialist ESR-Estudio Silvia Roca, Kantar Millward Brown, Rosenthal, and TNS. And Lavoie established Paris, France-based MindSpark Research International in 2014, after holding research roles at Sky Consulting, Sentient Decision Science, and The Taylor Research & Consulting Group.

Their new collaborative venture aims to provide clients and agencies with a broader reach of services with increased resources, competitive pricing, and a single point of contact. They will focus on a participant and client-centered approach to their work, offering qual and quant studies nearly anywhere around the globe.

Web site: www.theignitecollective.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.