Digital media measurement firm Verto Analytics has given former Ipsos CEO Liz Musch a seat on its Board of Directors.
Verto's measurement services are accessed through a single point and include syndicated service Cross-Media Watch; mobile / multi-screen consumer behaviour measure App Watch; and SmartPoll, which combines survey data with cross-device consumer behavioural data collected through passive metering, to compare opinions with actual behavior.
Musch (pictured) joins the firm's Board with more than 25 years of experience as a CEO in multinational professional and marketing services companies, and more than twenty years serving on private, public and nonprofit boards. She was most recently Global CEO of Ipsos' Loyalty and ASI brand and communications divisions. Prior to that, she was European CEO of Kantar Added Value, and CEO France of Millward Brown. She also serves as a global strategic advisor for Lieberman Research Worldwide, and is on the Board of Directors for innovation company ?WhatIf! and sports and leisure equipment business ABEO.
Commenting on her appointment, Musch says Verto is giving Nielsen and comScore a 'run for their money'. CEO Hannu Verkasalo adds: 'Liz joins our board at a significant time in Verto's journey to become the go-to source for data and insights on consumer behavior. She has tremendous experience in the advertising, measurement and technology sectors, paired with an impressive track record of generating growth for organizations. Liz will help support Verto's growth as we expand globally and scale our product offerings'.
Web site: www.vertoanalytics.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.