Branded Research Hires Nebu Exec to Lead EMEA Sales

San Diego, California-based online panel and technology firm Branded Research has appointed long-time Nebu exec Ian Roberts as Head of Sales, EMEA, based in the UK.

Branded offers access to more than 1.7 million panellists in the US, Europe and Canada. Earlier this year, the firm expanded into full service research with the opening of an insights department focused on market segmentation, gleaning insights about habits and tastes within specific demographics.

Roberts (pictured) joins with twenty years' experience in the industry, gained in support and implementation of MR software, panel management and marketing roles. He spent the last ten years at data collection software developer Nebu as Head of Sales and Chief Commercial Officer. Prior to this, he was Technical Manager at GfK, MD of survey software firm Voxco, and Technical Manager at Ipsos.

Roberts will now lead Branded's expansion efforts in Europe and beyond, building and leading a new client development team, and strengthening relationships with existing international partners. CEO Matt Gaffney comments: 'Branded is continuing to experience big growth abroad. We're thrilled to have Ian on board to help further develop our products and help build a stellar team. We have a stable of terrific clients internationally, and Ian's presence will allow us to take a more innovative and hands-on approach to future insights work with them'.

Web site: www.gobranded.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.