WHOSAY Adds Personality Trait Data

New York-based influence marketing company WHOSAY has integrated predictive personality characteristics data to analyze millions of posts across social media platforms, and match influencers to brands.

WHOSAY taps celebrities and influencers at various levels to drive marketing campaigns for a wide range of brands. Last month, the firm launched a division to help brick-and-mortar stores generate sales through influencer marketing, and brands to stand out in-store and online.

The integration of WHOSAY's Match brand affinity influencer platform with the new big data capabilities will enable the firm to calculate and display influencers' values and personality traits, and deliver matches between individuals and brands. Each influencer's WHOSAY Match page now displays two new charts, for Values and Personality, which show percentile scores for attributes such as openness, emotional range, self-enhancement and more. These scores indicate how the individual influencer compares to similar sample populations, allowing marketers to understand influencer habits and preferences on an individual level and at scale.

CTO Michael Holtzman (pictured) comments: 'The WHOSAY Match data can help marketers conceptualize consumption preferences by looking at an influencer's inclination to pursue different products, services and activities, including shopping, music, movies, and more. This can then help tailor the Influencer marketing content experience to individual customers for segmentation, personalized product recommendations, and highly targeted messaging'.

Web site: www.whosay.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.