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Ruiz to Lead New Univision Research and Analytics Arm

November 17 2017

In the US, Hispanic media giant Univision Communications Inc. (UCI) has promoted Roberto Ruiz to the role of Executive Vice President, leading its newly-formed Research Insights & Analytics group from its offices in New York.

Roberto RuizThe company has sixteen broadcast, cable and digital networks, 61 TV stations, and online and mobile apps, products and content creation facilities in Miami, New York and Los Angeles; and operates the most-watched Spanish-language broadcast television network in the US. Ruiz (pictured) joined in 2008 as VP of Strategy and Insights, and has since led his team in the development of research tools targeting Hispanic consumers, including insights on the bilingual brain, developed in partnership with Nielsen and SMG Multicultural. He previously ran his own Hispanic marketing consultancy Consumer Contacts, and served as MD of Hispanic ad agency La Agencia de Orci. Earlier, he worked for ZICO Beverages, and held director-level Hispanic marketing positions at MoneyGram and Prodigy Internet, before founding Hispanic ad agency The Vidal Partnership.

In his new role, Ruiz will lead the division tasked with combining the Corporate Research and Strategy & Insights teams, integrating audience data with behavioral insights to help clients engage with the US Hispanic consumer. His team will drive all aspects of marketing including syndicated and custom research tools, and big data analytics.

He will continue to report to CMO Jessica Rodriguez, who comments: 'By uniting these teams, we will have the ability to create a more effective experience for our marketers and distributors through improved targeting and servicing of our multicultural audience. I am confident that we have the right structure and team in place to provide our clients with enhanced solutions across all of our platforms and enterprise touch points, and I'm thrilled to have Roberto lead the charge'.

Web site: www.univision.com .

All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.

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