Facebook has selected European ad visibility analyst Meetrics as its first viewability measurement partner based outside the US.
With an HQ in Berlin, and offices in Vienna, London, Paris, Warsaw, Milan and Stockholm, Meetrics helps clients assess the actual visibility rates and individual view times of online ads, while providing MR tools to analyse the behaviour and reading habits of Internet users. Its panel studies can combine this with sociodemographic information or data from additional surveys. Last month, the firm was granted full accreditation by the US-based Media Rating Council (MRC), across both anti-fraud and viewability, including in-app environments.
Through the deal, Meetrics will be able to provide advertisers across the world with viewability metrics for Facebook display ad campaigns across desktop and mobile. Meetrics co-founder and CEO Philipp von Hilgers says the two companies are also working on providing video viewability measures in the near future.
Martin Ott, Managing Europe Central Europe at Facebook, adds: 'Our commitment to third-party measurement and verification is clear, we first started working with third-party measurement partners in 2008. Today, we are very happy to add Meetrics to this set, our 25th partner globally and the first viewability measurement partner to come from outside the US. We are looking forward to working with clients to deliver the most accurate metrics possible'.
Web site: www.facebook.com and www.meetrics.com .