Online video analytics tech developer Innovid is to acquire real-time data company Taykey, allowing it to offer new insights into the impact of contextual relevance on video engagement. Terms of the deal have not been disclosed.
Taykey, which has offices in New York, San Francisco, and Herzliya, Israel, uses machine learning to extract contextual information about video, text and images, analyzing hundreds of millions of digital activities per day to discover what is most relevant for audiences and how those interests change over time. Last year, the firm launched a tool called Trend Pulse, providing access to real-time data about what's trending for audience segments such as adults, 'moms', millennials and tech enthusiasts.
As part of the acquisition, Innovid will gain access to Taykey's technology, big data platform and fourteen patents including natural language processing and AI-based machine learning, as well as around twenty members of Taykey's staff in New York and Israel. Innovid's video engagement and performance data from 500 billion+ video ad views will be combined with Taykey's dataset of contextual intelligence to show the correlation between relevant content and video ad performance.
Zvika Netter (pictured), CEO and co-founder of Innovid, comments: 'There is massive opportunity for marketers to gain higher performance by leveraging real-time contextual intelligence for video content as a factor in how they plan, optimize and ultimately deliver video creative at scale. That's why this acquisition is so exciting for us - it enhances the breadth of insights that Innovid's media agnostic platform already delivers to brands and drives more effective video marketing, and provides an additional input for data-driven video strategies'.
Web sites: www.innovid.com and www.taykey.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.