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comScore MRC Award Completes SIVT Set

December 4 2017

comScore has achieved MRC accreditation for its Sophisticated Invalid Traffic (SIVT) detection and filtration of mobile in-app traffic, completing its set of SIVT awards.

George IvieSIVT is defined by the MRC as 'traffic identified through advanced analytics, multipoint corroboration, human intervention - such as hijacked devices, ad tags, or creative; adware; malware; misappropriated content'.

comScore is already accredited for SIVT protection for campaigns across desktop and mobile web platforms.

comScore Chief Research Offices Josh Chasin says the firm's clients 'can now be assured that their ad campaigns running across any digital media channel has met the highest standard of approval for detection and removal of SIVT. This means greater transparency, accountability, and confidence that digital ad dollars are being well spent'.

MRC Executive Director and CEO George W. Ivie (pictured) says the latest award 'demonstrates comScore's commitment to keep pace with the rapidly evolving digital environment in this highly critical area'.

The company maintains a 'Third-Party Accreditation, Certification and Review Page': www.comscore.com/About-comScore/Third-Party-Review .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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