Consumer insight and sensory specialist MMR has expanded its suite of 'Express' research tools with the addition of 'Accelerator', designed to fast track the early stages of pack and product development.
MMR works with clients in food, drink and personal care, and as well as the UK has offices in South Africa, the USA, China and India; along with Sensory Science Centres in Shanghai, Singapore and New York. Launched last year, MMR Express offers tools for screening, concept and package testing and optimisation, online focus groups and video, and rapid sensory evaluation - all supported by the firm's team of research professionals.
The new Accelerator tool has been launched to support the earlier stages of product, pack or concept development. Through its combination of metrics, individual consumer interviews and co-creation mini-groups, the solution enables the client, target consumers and MMR category specialists to work together in a central location. Global CEO Mat Lintern (pictured) comments: 'Accelerator pressure tests ideas and prototypes that go beyond typical liking measures. We're interested in how we can make things better, and what is it about the idea that must be protected at all costs. Sometimes the last 5% is the difference between success and failure - but it's often the most vulnerable to cost reduction pressures'.
Web site: www.mmr-research.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.