Ipsos Launches 'Affluent Digital Audiences'

In New York, Ipsos Affluent Intelligence (IAI) has launched a solution to reach high-value audiences identified by its study of affluent Americans, for targeting with digital ad campaigns.

The study provides insight about the behavior, attitudes, spending and media habits of Americans with more than $125k of household income, and includes insights about the category Ipsos calls 'Affluencers' (affluent influencers). Marketers and publishers can use the IAI data to develop product strategies, brand experiences, content, messaging and media strategies.

In addition to affluent influencers, segments identified by the new solution include hard-to-find consumers such as C-Suite, and those planning purchases in particular categories in the next twelve months. Ipsos Digital Audiences are available in most data management platforms, demand side platforms, ad servers and exchanges; with custom-built audiences also accessible.

Michael Baer (pictured), SVP, Managing Director at IAI, comments: 'It was a natural fit for us. We have always helped our partners define, profile and develop understanding of influential target audiences with our data. These Digital Audiences allow us to move beyond providing insights for clients and help them actually reach and engage them via advertising'.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.