Follow DRNO on...
Packaging, NPD and shopper specialist PRS IN VIVO has appointed Richard Bordenave as global Chief Behavioral Officer. More
Behavioural science research and consulting agency PRS IN VIVO, in collaboration with sister agency BVA BDRC, is expanding its services in the APAC region, through the opening of a new office in Australia. More
Shopper and product experience consultancy PRS IN VIVO has appointed Thomas Deneke as Head of the German team and Vice President of Client Development. More
In the UK, shopper and product experience consultancy PRS IN VIVO has appointed Patrick Young as Vice President of Client Development, based in its London office. More
Shopper and product experience consultancy PRS IN VIVO has appointed former Ipsos exec Stephanie Surel as Global Account Leader Switzerland & Market/Business Development, based in the company's Geneva office. More
Shopper and product experience consultancy PRS IN VIVO has launched a contextually immersive tool called Idea Screener, which combines behavioural science and market research to capture intuitive responses at the earliest stage of new product development. More
Consumer & shopper insights firm PRS IN VIVO has appointed former System1 Research exec Jonah Berg as Associate Vice President of Insights, USA, based in New York. More
In New York, shopper and product experience consultancy PRS IN VIVO has appointed Jennifer Engel as Senior Vice President, Client and Market Development, USA. More
Shopper and product experience consultancy PRS IN VIVO has appointed long-time PepsiCo exec Mike Dillon as Global Head of Shopper. He is based in the US. More
Shopper and product experience consultancy PRS IN VIVO has promoted Nicole Duckworth to the role of Head of Europe and Global Commercial Excellence, with a seat on the Board of Directors. More
Shopper and product experience consultancy PRS IN VIVO has launched of AI Pack Screener 2, an early-stage packaging design screening and optimization tool combining AI and human input from the firm's experts. More
Consumer and shopper insights agency PRS IN VIVO has appointed Nicole Duckworth as Managing Director in the UK and Clément Dargent as Managing Director in France, while promoting Olivier Bardin to the position of Head of Switzerland, VP Client Development. More
Shopper insights specialist Behaviorally has appointed former PRS IN VIVO exec Inna Merenkova as Managing Director, Europe, based in London. More
Global consumer and shopper insights agency PRS IN VIVO has appointed former Nielsen exec Lisa Manuzza as Senior Vice President, Client & Marketing Development, in the US. More
Packaging and shopper / consumer behaviour specialist PRS IN VIVO has launched a product development research tool called InnoCompass, promising to help pinpoint ideas with the highest market potential. More
Shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA) has launched an AI-based computer vision technology called Flash.AI, for evaluating early-stage packaging designs. More
In France, BVA Group has promoted Karen Gombault and Olivier Blanchet to serve as Chief Executive Officers of shopper specialist PRS IN VIVO worldwide. This follows the recent sale of PRS IN VIVO USA, now known as Behaviorally and run by former PRS IN VIVO Global CEO Alex Hunt. More
Insight agency PRS IN VIVO has launched a tool called Shopper Flash, to help retail marketers rapidly plan and develop in-store tools such as planograms, merchandising, and point-of-sale displays. More
Global shopper insights agency PRS IN VIVO has hired long-time Ipsos exec Karen Gombault for a newly created role, EU Managing Director, based in its Paris office. More
Shopper insights agency PRS IN VIVO has enhanced its path-to-purchase measurement tool OmniPath, with enhanced single source data, social media listening and staged qualitative behavioral analysis, tracking the same consumers in context to influence their shopping behavior. More
Global shopper insights agency PRS IN VIVO has appointed former Kantar and TNS exec Inna Merenkova to head up UK operations as Managing Director, while Scott Brill has been promoted to Chief Commercial Officer, based in the US. More
Global shopper insights agency PRS IN VIVO has expanded its LAB suite of qualitative services (Leverage Authentic Behavior) with the addition of two new modules - LivingLAB and ListenLAB. More
Shopper insights agency PRS IN VIVO has launched a solution called PackFlash eCommerce, for use in testing product images presented in online shopping platforms. More
Global shopper insights and product experience consultancy PRS IN VIVO has updated its Accelerated FlashSuite (previously known as 'Accelerated Behavioral Insights'), with improvements for screening, validating and optimizing packaging designs at every stage of development. More
Global shopper insights agency PRS IN VIVO has launched a suite of qualitative services called LAB (Leverage Authentic Behavior), to help clients tap into customer behavior across the new product development, design and marketing lifecycle. More
Matt Michaud has rejoined global shopper insights agency PRS IN VIVO as Senior Vice President, Head of Behavioral Qualitative, based in London as part of the Innovation Team. More
Global shopper insights agency PRS IN VIVO has appointed Lauren Davitt as Vice President, leading the expansion of its Luxury Practice in the US from the company's offices in New York. More
Shopper and product experience specialist PRS IN VIVO has expanded its global Luxury Practice, and added the concept of 'Happiness Science' to its behavioral science offering. More
Global shopper insights agency PRS IN VIVO has launched a product called OmniPath, to enable marketers to map the omni channel path-to-purchase - online and in the physical store - and identify where behavioral design can influence consumer choice and brand growth. More
Melvin Ng has re-joined global shopper agency PRS IN VIVO, as Asia Senior Director of Market Development, based in Shanghai. More
Consumer insights firm PRS IN VIVO has launched the BEQual Toolkit, which applies behavioral science to projective qualitative research techniques using tablets and real-time feedback. More
Global shopper insights agency PRS IN VIVO has launched a suite of research services called Accelerated Behavioral Insights, which combines technology, category experience and human expertise to guide NPD, shopper and packaging development. More
Global shopper insights agency PRS IN VIVO has appointed former long-time Kantar exec Ian Elmer as United States Managing Director. He will be based in the firm's headquarters in Teaneck, New Jersey, reporting to CEO Alex Hunt, and leading the US Client Development and Qualitative teams. More
In the US, global shopper insights agency PRS IN VIVO has launched an 'in-context' service, to improve clients' understanding of real shopper behavior, and influence consumer choices to impact business results. More
Register (free) for Daily Research News
REGISTER FOR NEWS EMAILS
To receive (free) news headlines by email, please register online
