San Francisco, CA and Stamford, CT-based Koski Research, which provides custom marketing research solutions for clients in the financial services and fintech sectors, has changed its name to Logica Research.
Founded in 2006 by former Charles Schwab MR Director Lilah Koski (pictured), the firm also authors published reports including the Future of Money Study, and has developed the emotional and behavioral measurement tool Engagement IQ. It recently launched a semi-annual syndicated study for financial services firms, which includes a message optimization tool for engagement purposes.
Commenting on the re-brand, Lilah Koski said: 'Logica was chosen as the company's new name and brand because of its roots in reason and logic. We have wanted to have a name that represents the great work and insights of our broader team for some time, and Logica is the right fit'.
Web site: www.logicaresearch.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas.