Stella New Leader for SRAXshopper

In the US, digital marketing and consumer data management platform SRAX has appointed shopper marketing industry exec George Stella to drive its consumer packaged goods (CPG) vertical, SRAXshopper.

The division layers social media and shopping data with media buying, allowing marketers to target a single, verified shopper across multiple devices and inventory sources. The firm's other verticals are SRAXauto, SRAXfan, and SRAX Social Management: it recently sold a majority stake in its healthcare and pharmaceutical ad targeting and data business SRAXmd.

Stella (pictured) joins from consumer intent data provider Yieldbot, where he served as Senior Sales Director. Earlier, he held sales and media positions at consumer data specialist Owner IQ and eCommerce media solutions firm Hooklogic. He began his digital media career at 24/7 Real Media, where he spent more than eleven years as a Sales Director; and his advertising career at Comedy Central.

Christopher Miglino, SRAX CEO and Chairman, comments: 'George brings twenty years of digital media experience with the better part of the last decade focused specifically on digital shopper strategies. The ability to attract such a talent is exciting and speaks to how our proven technology creates opportunity for marketers to move the needle on in-store sales with their digital dollars'.

Web site: www.srax.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.