Research Now SSI has moved its portfolio of panel and integrated data onto a single platform, and made it available through an API, giving clients access to 'one of the world's largest first-party data assets'.
Research Now and SSI merged at the end of last year, and the combined firm has since been gathering and reconciling tens of thousands of profile mappings and millions of data points in order to allow the integration. Clients can now access data on 60 million people globally and a library of over 2,700 profile attributes collected directly from individuals through survey data.
CEO Gary Laben (pictured) comments: 'This is the first step in realising our strategy as a combined business to harness first-party data throughout the marketing spectrum, from market research to activation. Developing a single platform so quickly is a testament to the seamless collaboration and single-mindedness of our technology, product, operations, panel and research science teams, who worked tirelessly to give customers the advantages of the unified Research Now SSI data portfolio'.
Web site: www.researchnow.com and www.surveysampling.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.