Maru/Matchbox Appoints Head of Syndicated

In Canada, MARU Group's consumer intelligence firm Maru/Matchbox has hired Kyle Davies as Head of Syndicated, as well as SVP in its Retail and Technology team.

Maru/Matchbox was formed when MARU Group acquired Vision Critical's North American Research Consulting division in 2016. Davies (pictured) joins after a decade at Bond Brand Loyalty, latterly as VP, Global Insights. Prior to this he spent nearly three years managing online-based projects for comScore's multinational clients, having previously been a Research Analyst at SurveySite (acquired by comScore in 2005). He began his career as an Analyst with Honda Canada.

In his new role, Davies will lead Maru/Matchbox's syndicated offering, working closely with Ged Parton, Maru Group CEO, and Todd Trautz, Chief Innovation and Solutions Officer. The latter comments: 'We see great opportunities to provide our clients with the big picture insights that syndicated studies can offer. Kyle will be integral to developing our syndicated solutions. In addition, with the recent promotion of Michelle Walkey to MD, and the addition of Allan Dykstra, and now Kyle Davies, I am pleased that our Retail and Technology team is well equipped to help our clients survive and thrive in tumultuous times'.

Web site: www.marumatchbox.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.