In the US, mobile research specialist MFour has appointed three new members of staff, including former MarketCast Online Fieldwork Director Yvette Gonzalez as Director of Fulfillment.
MFour uses GPS technology to collect information at what it calls the 'point of emotion'; and has developed the Surveys On The Go app, providing access to an all-mobile panel, and the MFourDIY survey tool. Last year, it launched the Path2-Purchase Platform, through which users can field real-time location-based surveys and capture motivations and emotions at 'any point' in the purchasing cycle. A few weeks ago, the company unveiled a mobile-first approach to digital ad effectiveness measurement called Digital Brand Studies, which, taps into its all-mobile panel of 2.5 million US consumers to provide representation of target mobile audiences for digital ad campaigns.
Gonzalez joins with fourteen years' MR experience, including reviewing and optimizing internal processes. She spent the past four years at entertainment research firm MarketCast, where as Director of Online Fieldwork she led a field team using multiple sampling methodologies. Prior to this, she worked for Ipsos Interactive Services, latterly as Sample Strategist Manager; and she began her career as a telephone interviewer at Maritz Research.
In addition, Fang Zhang joins the Technology team as a Senior Software Engineer, having previously held the same title at data analytics specialist Levyx and worked for CCG Oil & Gas Services as Staff Seismic Image Analyst. Tara Chawla joins MFour as an Accounting Specialist in Administration, after working for Worthe Real Estate Group as a Property Accountant, and as a Staff Accountant for restaurant chain Tender Greens.
Web site: www.mfour.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.