In New York, WPP's media investment arm GroupM has appointed research analyst Brian Wieser as Global President, Business Intelligence (BI).
Wieser (pictured) joins GroupM's senior leadership team from equity research firm Pivotal Research Group, where as Senior Analyst he led the firm's coverage of the advertising, ad-supported media and advertising technology industries. Prior to this, he was EVP, Global Director of Forecasting for Interpublic's Magna Global, and CMO for TV ad targeting company Simulmedia. Earlier, he worked for Lehman Brothers as an investment banker, and he was a research analyst at Deutsche Bank.
According to GroupM, Wieser has been called 'Madison Avenue's de facto Chief Economist' and is sought after by journalists for his experience as an industry analyst. In his new role, Wieser will collaborate with GroupM's agencies and WPP's broader network to gather, analyze and distribute actionable marketplace intelligence. He will report to Global CEO Kelly Clark, who comments: 'Brian has deep understanding of economic and industry dynamics, consumer behavior, media partners and technology platforms. He is uniquely suited to create insightful analysis that will help our clients make marketing investment decisions'.
Web site: www.groupm.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.