In the US, Comscore Vice Chairman Bill Livek has joined the Board of first-party data solutions provider ALC; and the firm has appointed Andy Johnson as Chief Data Officer (CDO), with responsibility for its data strategy, acquisition and operations.
Founded in 1978, Princeton, New Jersey-based ALC offers a range of products and services including list brokerage, data management, digital solutions and modeling and analytics. Its proprietary analytic and optimization platform, The Efficient Frontier, enables marketers to build a 360-degree profile of their customers and prospects.
Livek joins the ALC Board with a 41-year career in sales and marketing, and was the CEO of film and TV measurement firm Rentrak prior to its acquisition by Comscore. He began his working life at radio ratings provider Arbitron, before becoming President and CEO of Scarborough Research. After Scarborough was acquired by VNU (now Nielsen), Livek co-founded a holding company for the purpose of acquiring and growing data, information, and research firms. Through this vehicle Livek bought Simmons Market Research Bureau, and sold it to Experian Marketing Services where he became SVP and co-President of Research Services.
Johnson joins with a 22-year career in the field of data-driven marketing. Most recently, he served as SVP of Data and Audience Solutions for Acxiom/LiveRamp. Before this, he spent more than sixteen years at Experian, latterly as VP of Data and Client Services. He began his data career developing online partnerships at Infogroup. In his new position, Johnson will develop ALC's strategy to build on its first-party data expertise, while adding new data and processes. His role also includes overall management of data operations and delivery.
Commenting on the appointments CEO Rick Erwin, who recently joined the firm from Acxiom Marketing Solutions, said: 'In addition to being among the most knowledgeable experts in the collection and use of person-level data, Andy is also an exceptional leader who exemplifies the trustworthiness and data stewardship that is so critical in the new data economy. And as we evolve ALC to a larger multi-dimensional organization, Bill's experience as a creative leader who can effectively manage a business today while planning and executing for long-term sustainable growth, is extremely important to ALC'.
Web site: www.alc.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.