Ipsos has named Michele Booth, previously of consultancy firms Ernst & Young, PricewaterhouseCoopers and Deloitte, as Head of Advisory for Customer Experience (CX).
Booth (pictured) will play a critical role supporting clients in the design, activation, and embedding of CX programs, while working closely with the leaders of client organizations. Her ten years plus of management and technology consultancy experience has been focused on technology, media and entertainment, telecoms, retail and consumer products. She holds a Bachelor of Science in Management Information Systems from the University of Central Florida and an MBA in Finance from DePaul University.
Ipsos says the hire reflects its 'total commitment to understanding the depth and breadth of the human experience, and using this acquired knowledge to bring actionable truths to clients'.
Pierre Le Manh, CEO North America of Ipsos comments: 'We are very pleased that Michele has joined the Ipsos team. Today's highly competitive market demands a world-class approach to advising clients on the best ways to understand, measure, and manage their customer's experiences. Michele's vast experience in CX strategy, execution, and technology implementation will be a tremendous asset to our clients and Ipsos' overall goal of delivering best-in-class services, insights, and research'.
Web site: www.ipsos.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.