US-based Numerator has appointed Eric Belcher as Chief Executive Officer, replacing Dennis Moore who becomes President, Panel Solutions. The firm was formed last year through the merger of omnichannel market intelligence firm Market Track and its consumer panel provider InfoScout.
Headquartered in Chicago, Numerator connects purchase data from its Omnipanel service with path data, to deliver a view of the consumer shopping and purchase experience. Belcher (pictured) joins after fourteen years at marketing execution firm InnerWorkings, which he built from a small private company of $30m in annual revenue to a global public company with $1.2bn in revenue and physical operations in more than 30 countries. Earlier, he worked for strategy consulting firm Marakon and sheetfed offset printing press manufacturer Manroland.
According to Numerator, the new leadership structure is designed to capture the opportunity of its Omnipanel Insights platform - which has increased by 33% in the last two years - while accelerating overall growth. Belcher takes over from Moore, who will now increase his focus on Numerator's panel business.
Martin Taylor, Operating Principal at Vista Equity Partners and a member of Numerator's Board of Directors, comments: 'Eric has helped transform businesses through enabling technology, opening new markets, and building and acquiring new capabilities. We have a unique opportunity to have a major impact on an industry that is ripe for disruption, and we look forward to working with Eric, Dennis and the entire Numerator team to further accelerate innovation and growth'.
Web site: www.numerator.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.