Kantar Audiences Extended to New Markets

Kantar has expanded its audience activation offer to a broader range of verticals, helping marketers identify and engage the right consumers and deliver improved ROI for data-driven ad campaigns.

The expansion is based on the firm's syndicated studies including US MONITOR, WorldPanel, ComTech, Target Group Index (TGI), HomeScores and MARS Health. Clients can now tap into these studies to identify, analyze and message to consumer audiences across markets such as automotive, consumer electronics, consumer financial, food and dining, health and wellness, lifestyle, media and entertainment, political and advocacy, sports, telecom and travel, with additional specialty categories such as beverage and B2B launching shortly.

Clients can also use Kantar's data assets to customize audiences for private marketplace or niche targeting. Media division CEO Andy Brown (pictured) says the expansion allows 'a new level of precision for addressing the right people on the right media channels in a privacy-first approach', and adds: 'The new Kantar Audiences offer in the US is an important first step toward our global objective to provide consistency of targeting across traditional linear and addressable media'.

Web site: www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.