Maru/Blue Rolls Out Sample Quality Certification Program

Respondent access specialist Maru/Blue has launched a global sample certification program, in an effort to provide quality sample to clients in markets where there are no existing Maru/Blue-owned panels.

The business, which was launched in 2018, provides access to 'deeply engaged, well-curated respondents' through communities. These include Maru Voice Canada (formerly operating as the Angus Reid Forum), Maru Voice Business Canada, Springboard America, and Maru Voice UK, as well as the Maru Voice UK Omnibus.

The new 'Maru/Blue Sample Certified' program has been developed by Chief Research Officer Andrew Grenville (pictured) to measure validity by comparing survey results with what has already been measured in censuses, household studies conducted by statistical agencies, and other data sources. The firm also measures test-retest reliability; and no exchange, river or social media sources are allowed to be included in the certification program. Countries tested to date include: Australia, Brazil, China, France, Germany, India, Italy, Japan, Mexico, Russia, Singapore, South Africa, Spain and Thailand.

Maru/Blue MD Rob Berger comments: 'Sample Certified tests and certifies sample vendors in countries where there is high demand for multi-market insights; and sample vendors who pass our certification program will become preferred suppliers. We create value for our clients by connecting them with respondents that deliver reliable, reproducible and validated insights, so it is important that we have our sample vendors adhere to these same requirements'.

Web site: www.marublue.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.