Canada-based communities specialist Maru/Matchbox has launched a branded tool called 'Pop-up Communities', which it says can be deployed in just fourteen days.
Maru and its operating companies - Maru/Matchbox, Maru/Blue and Maru/HUB - combine expertise in System 1 (fast, instinctive and emotional) and System 2 (slower, more deliberative and more logical) thinking, in order to deliver a 'holistic understanding' of consumer decision-making. Maru/Matchbox was formed when MARU Group acquired Vision Critical's North American Research Consulting division in 2016.
The new Pop-up Panel Communities tool can be used over any defined period of time, from just a few weeks to six months, and includes all standard panel community functionality including quant surveys, polls, qual discussions and full access to Maru's System 1 and System 2 toolkit. Group CEO Ged Parton (pictured) states: 'Our operational and technical teams at Maru have been working hard in the last few weeks to uncover innovations and key efficiencies that allow us to deploy a branded Maru/HUB Panel Community in just fourteen days, so that clients can connect with customers faster than ever before'.
Web site: www.marumatchbox.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.