Ipsos Interactive Services' (IIS) has extended its MENA online panel with a launch in Iraq. The new panel boasts 8,000 members and is fully operational in all the state's major cities, in both Arabic and Kurdish languages.
The global group's MENA panel operations (Middle East and North Africa) already cover Saudi Arabia, the UAE, Qatar, Egypt, Lebanon, Jordan, Morocco and Kuwait, with a total of 650,000 panelists. The company says advances in technology and increased access to the Internet have made the growing panel a viable option in the region, with access to 'robust samples at programmatic speed, offering respondents the convenience of participating using the device of their choice'.
Joseph Habre, CEO of IIS-Ops in MENA and of Ipsos in Lebanon, comments: 'It is within Ipsos' identity to remain on top of the latest business trends, and the expansion of our online panel into Iraq is a step forward to help clients to move to digital and keep up with consumers' rapidly changing behavior and needs, through cutting-edge technologies. Digital is no longer the future, it is the present'.
Web site: www.ipsos.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.