Maru/Blue Hires Leader for New Public Opinion Arm

Respondent access specialist Maru/Blue has hired former Ipsos Reid pollster John Wright to lead its newly launched Public Opinion Research division.

The business, which was launched in 2018, provides access to 'deeply engaged, well-curated respondents' through communities. These include Maru Voice Canada (formerly operating as the Angus Reid Forum), Maru Voice Business Canada, Springboard America, and Maru Voice UK, as well as the Maru Voice UK Omnibus.

The new division, headquartered in New York City, will provide clients with rapid turnaround omnibus and custom research, media polling release services, public affairs and community / stakeholder engagement surveys, membership and social media measurement, and qualitative research. It will operate throughout Canada and the United States, and service global clients via offices in Europe and Latin America.

Wright (pictured) joins with more than three decades' experience in the public affairs arena. He was previously SVP and MD of Ipsos Reid's specialist Ipsos Global @dvisor global polling practice; and he spent eleven years at Ipsos Reid Public Affairs, latterly as SVP, MD, North American Public Opinion. Earlier, he spent a decade at Angus Reid Group (later sold to Ipsos for a reported $100m). During his career, Wright has managed polling for the Associated Press, Reuters International, CNN International, McClatchy News Service, the Economist, the National Post, the Globe and Mail, CTV News, Global News, CBC, and NEWSTALK 1010.

In addition to his research work, Wright will act as media spokesperson for Maru/Blue polling releases. Maru/Blue MD Rob Berger comments: 'With more than three decades of experience probing and measuring public opinion in Canada, the United States, and in over 30 other countries, John's insights are valued because he has perspective and foresight'.

Web site: www.marublue.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.