International data collection and research services provider Schlesinger Group has re-branded all its European businesses, to bring them in line with the group name.
The group offers a range of qualitative and quantitative solutions worldwide, and delivers recruitment and research services for any methodology. In addition, its recent acquisition of 20|20 Research has brought a suite of in-house online qual research platforms to its offering, while its recent acquisition of panels firm Market Cube has added tech-led sample, survey and quant research capabilities.
In Europe, the group's viewing facilities provider The Research House is now Schlesinger Group UK; Schmiedl Marktforschung is now Schlesinger Group Germany; BDI Research is now Schlesinger Group Spain; ConsuMed Research is now Schlesinger Group France; and Passerelles, the firm's facility in Paris, is now Passerelles Schlesinger Group. Schlesinger Europe continues to represent the company's collective offering in Europe; and Schlesinger Interactive will become Schlesinger Quantitative, to align with the US brand and to more clearly describe both the online and in-person-fieldwork services the company delivers in Europe.
Commenting on the strategy behind the rebrand, Eric Nalpas (pictured), MD Schlesinger Europe, said: 'At a local level, we believe our local clients have come to recognize and trust Schlesinger Group. At an international level, our teams regularly come together to deliver combined solutions for our clients. A single brand name with geographic modifiers allows for easier engagement and one seamless brand experience, whether clients require local transactions, or more complex solutions that span multiple countries and methods.'
Web site: www.schlesingergroup.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.