International data collection group Schlesinger Associates has acquired tech-led sample, survey and quantitative research specialist Market Cube, for an undisclosed sum.
Market Cube owns and operates a portfolio of global panels with access to nationally representative communities and niche audiences, with access to more than 4.5 million people in over 50 countries. According to Schlesinger, the buy will 'significantly expand' its own quant capabilities across consumer and B2B markets, while expanding its automated technology solutions.
Following the deal, Market Cube Principals Ted Pulsifer, Dipak Singh and Aditya Raj will remain with the company, along with their team. Raj says the team is looking forward to combining Schlesinger's expertise in medical and patient recruitment with its quant and tech capabilities, while expanding into qual research.
Steve Schlesinger, CEO, Schlesinger Group, adds: 'We value Market Cube's vast proprietary panels together with their highly effective automated processes of sampling, panel management, and integrated global panel access via high API connectivity. This investment is a critical part of our growth strategy, and our continued commitment to recruit research participants and deliver data faster, with more intelligence, agility, diversity, and scope than ever before'.
Web site: www.schlesingergroup.com and www.market-cube.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.