Bloom and Brazil Integrate Solutions

In the US, Jamin Brazil and Bill Bloom have partnered to integrate their HubUX and FastFocus solutions, creating a DIY platform which they say will deliver 'fast, quality consumer insights'.

Created by Decipher co-founder Brazil and developer Matt Tymn, HubUX automates qual workflows across software solutions and panel providers, offering a fully automated respondent recruiting solution including a scheduler for virtual interviews, focus groups and Remesh sessions, as well as social media recruiting services. The tool automates common qual research tasks such as integration with internal and third-party sample; scheduling interviews and events; respondent quality scoring; and appending data.

Bloom's FastFocus mobile-first platform offers marketers data to help predict consumer behavior. Using virtual currency and scarcity to mimic a real consumer experience, the solution requires the respondent to take the time to weigh the pros and cons of ideas in relation to each other, enabling brands to predict what they will do, not just learn what they think.

The companies will enter a closed beta on July 1st with plans for a public beta in August. Bloom says the partnership enables instant access to real people, along with an engaging experience, which he claims will yield the 'highest quality data'. Brazil adds: 'It used to be the case that creating custom communities and conducting qualitative market research was labor intensive and time consuming. We make it easy by combining today's top user experience and market research tools with industry leading sampling solutions, wrapped in a kick ass platform'.

Web sites: www.hubux.com and www.fastfocus.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.