Decipher co-founder Jamin Brazil and developer Matt Tymn have launched a project management platform called HubUx, for user experience and market research professionals.
Brazil (pictured) and Jayme Plunkett founded Decipher in 2000 and then sold it to FocusVision fifteen years later, with Brazil becoming FocusVision's CEO. Earlier, he worked for MACRO Consulting as VP of Research, and founded data management firm WebConstruction.com. He set up Fresno-based Happy Market Research last summer, to help companies use market research to 'generate outsized returns and growth' and offer free podcasts exploring the state of the MR industry. Tymn is the founder of parking insights business ParkAware, and he has developed technology at scale for firms including Eli Lilly, John Deere, Hershey and Pfizer.
Their new HubUx platform automates qualitative workflows across software solutions and panel providers, offering a fully automated respondent recruiting solution including scheduler for virtual interviews, focus groups, and Remesh sessions, as well as social media recruiting services. The tool automates common qual research tasks such as integration with internal and third-party sample; scheduling interviews/events; interview scheduling; respondent quality scoring; and appending data.
HubUx will enter a closed-beta on July 1, 2019 with Kelton, Microsoft, Nestlé, and Research Narrative with plans for a public beta in August. Brazil comments: 'It used to be the case that creating custom communities and conducting qualitative market research was labor intensive and time consuming. Now there are over 600 tools enabling everyone from the intern to the CEO to create a survey, launch an in-depth interview or conduct a virtual focus group. We make research easy by combining today's top user experience and market research tools with industry leading sampling solutions, wrapped in a kick ass platform.'
Web site: www.hubux.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.