Funds for Campaign Tracking Platform Swaarm

In Berlin, performance-based marketing platform Swaarm has secured a new seven-figure round of funding, which it will use to drive product development and increase its presence in new and existing markets.

Swaarm was founded as recently as last October, and quickly raised EUR 800k in a seed funding round, then hired former HERE Technologies exec David Frei as its first CEO. The firm's martech tracking platform helps agencies, advertisers and networks manage, track, analyze and optimize their marketing campaigns at scale. This year it has launched an iOS 14-compliant attribution chain methodology, Privacy Enabled Attribution (PEA Chain), and an analytics tool, 'Explorer'.

The latest round was led by new investors STS Ventures and previous investors, and will help increase the firm's presence in new and existing markets - to do which it says it plans to double the size of its team.

CEO David Frei comments: 'This funding round will help us significantly grow our product in line with clients' needs, and further expand our footprint throughout 2021 and beyond. I'm hugely proud of the Swaarm team, and looking forward to working with STS Ventures and other investors to bring our solutions to more marketers around the globe'.

Web site: www.swaarm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.