Swaarm Launches AdTech Tracking Platform

Berlin-based business Swaarm has launched a platform helping agencies, advertisers and networks to manage, track, analyze and optimize their marketing campaigns at scale.

Created in-house, the new data-driven platform allows individual marketers to navigate their data with a few clicks, and 'data savvy' enterprises to access integrated data science tools. Founders Yogeeta Chainani (pictured) and Alexandru Dumitru say that current market offerings only provide limited data insights, and still require substantial manual work processes, so Swaarm was built to allow companies to make data-driven decisions, and scale their business through automation.

Chainani adds: 'Instead of a top-down approach, we built this product ground up. Right from the very beginning, we started testing with real clients to make each action simpler, faster and better. Like iOS and Android are to our phones, we aspire to be the operating system of performance marketing'.

Web site: www.swaarm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.