Germany's quantilope Opens in London

Hamburg, Germany-based insights automation platform quantilope is expanding to the UK with the opening of an office in London.

The firm offers a platform connecting the entire market research process from client needs to analysis and data visualization. It includes a fully automated TURF model, helping clients to maximise the consumer reach of new products and marketing campaigns by identifying the best combination of attributes.

Last year, quantilope raised $28m in a Series B found of funding, to further expand its offering in Europe and the US, where it opened its New York office in 2019. Georg Wesinger (pictured), European VP who joined in January, will be responsible for managing the UK business and developing a team of local experts. This year, the UK office will hire ten to fifteen new employees, with a focus on sales and research consulting.

Commenting on the news, co-founder and CEO Peter Aschmoneit said: 'Our successful expansion into the US has confirmed quantilope as an emerging technology playing in the market research industry. An expansion into the UK is the logical next step to further grow globally and fully cover the needs of international key accounts. Motivated talents with high enthusiasm and expertise for technology and consumer insights who want to help shape the growing business in the UK are welcome'.

Web site: www.quantilope.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.