quantilope Adds Automated TURF Module

Hamburg, Germany-based MR agency quantilope has launched a fully-automated TURF model, helping clients to maximise the consumer reach of new products and marketing campaigns by identifying the best combination of attributes.

The firm's platform maps the entire market research process from client needs to analysis and data visualization. The new TURF (total unduplicated reach and frequency) statistical research methodology allows clients to launch, analyze and report their own projects based on preference measurement (MaxDiff) in just a few days. Potential uses could be to understand what and how many new products/services a company should add to extend a particular brand's product line and optimize purchase potential; and through what mediums a brand should advertise to reach the widest possible audience.

Thomas Fandrich (pictured), co-founder and US MD, comments: 'Adding TURF to our list of automated methods continues quantilope on our path to empower insight managers to embrace agile paces of work. Our Agile Insights software is building the future of research, rooted in speed, flexibility, and cost efficiency for our clients'.

Last November, the company raised $8m in a Series A financing round led by Dawn Capital, and it opened an office in New York in January.

Web site: www.quantilope.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.