Suzy Launches In-Home Usage Testing Solution

New York-based consumer insights platform Suzy has launched an in-home usage testing (IHUT) solution, allowing consumers to physically test products - from unboxing and assessing packaging appeal, to journey mapping - and provide feedback to brands.

Suzy combines research tools with its own consumer network, to connect brands directly with their target audiences and re-target them for more detailed qualitative insights. Last year, the firm launched a qualitative research platform called 'Suzy Live' for video-based consumer interviews.

The new 'Suzy Home' solution enables clients to tap into the company's proprietary audience and its combined quant and qual analysis capabilities to deliver insights from consumers' hands-on experiences. Through Suzy's audience retargeting ability, clients are able to follow up on in-home usage testing with quant and/or qual testing and then revisit the same consumers in the future for follow-up research.

Company President Avi Savar (pictured) comments: 'By introducing a full-service in-home usage testing solution that includes management of logistics and audience research within a streamlined tool, Suzy empowers enterprise companies to further deepen their engagement with consumers and delivers on our mission of enabling human understanding'.

Web site: www.suzy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.