Nielsen Rolls Out Enhanced Media Spend Tracker

Nielsen has launched an enhanced version of its Ad Intel Digital product in Singapore, allowing clients to monitor competitors' media expenditure by product across screens and formats including social, video and general display.

In addition, the new version sees video collections expanded to cover pre-, mid- and post-roll content for mobile and desktop devices.

Nielsen bought the AdIntel division from UK-based media and marketing analytics firm Ebiquity plc in February 2018. The service offers intelligence to help clients identify prospects, analyse brand strategies, and learn from past campaigns to plan for the future in more than 140 categories. Around a year ago it enhanced the US service with richer spend data including search; then rolled it out in Canada, with the addition of social media and in-app media spend data providing 'a more accurate representation of digital ad buys, in a secure, privacy-safe way'.

Clients in Singapore will get digital dashboard reporting including General Display and Social classification; and a monthly release of daily data collection within desktop, mobile and tablet devices.

Singapore MD Yee Chong Moon (pictured) comments: 'This newly enhanced set of data for digital ad spend will, for the first time, enable our clients to monitor competitors' media expenditure across social, video and general display'. Nielsen Ad Intel can provide advertisers, agencies and publishers with detailed advertiser-product level spend, impression data, device type and buy type across platforms.

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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