Nielsen has expanded its advertising intelligence solution Ad Intel to Canada, adding social media and in-app media spend data to its cross-channel data on advertiser-level impressions and creative.
Ad Intel offers access to a wide range of historical inputs including 24 media categories, providing competitive intelligence to help identify prospects, analyze brand strategies and learn from past campaigns. Last month, Nielsen expanded the US digital capabilities of Ad Intel, with the addition of search data as a new media type, and by offering more digital ad data for mobile, desktop, display and video placements.
Across mobile and desktop for display and video (pre-, mid- and post-roll), the new 'Ad Intel Digital' aims to help clients better monitor their and their competitors' social media and in-app spend and creative executions. Through a partnership with digital MR firm BIScience, Canadian execs will now have access to additional sites and devices, as well as an improved view of digital ad activity.
Nielsen Canada VP Sales Heather Garand (pictured) comments: 'The rapid shift towards digital presents both a challenge and an opportunity for brands. Nielsen Ad Intel Digital enables an increased level of measurement and visibility into advertising spend especially on social (media) platforms. Marketers and advertisers have greater flexibility to measure their ad performance and create more dynamic advertising plans'.
Web site: www.nielsen.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.