Launch and New NYC Office for B2B Intent Firm Bombora

B2B intent data aggregator Bombora is rolling out an analytics and data visualization suite, Company Surge Insights for Publishers, for use by non-specialists. The company has also signed a five-year lease on new offices in New York City.

Bombora's Company Surge data is drawn from the analysis of 2.8 million businesses globally, measuring more than 20 billion online activity events each month to inform advertisers which firms are in the market for specific products and services. The firm combines online and off-line data sources to create specific B2B audience segments, such as IT/tech decision-makers and C-Suite execs. A year ago, outdoor advertising company Clear Channel Outdoor Americas (CCOA) integrated Bombora's data with its own audience planning solution RADARView, to enable brands to identify and reach business decision-makers through its displays.

The new suite includes Visitor Insights, displaying analysis of web site visitors including demographic and business type attributes, and topics of interest; and Market Insights, which pulls out content trends around topics, industries and accounts. The tools can be used to guide the production of marketing materials and the drawing up of target segments.

Quoted on www.mediapost.com , CEO Erik Matlick (pictured) comments: 'Now publishers can unlock monetization previously inaccessible without rich audience profile buyer intent data'.

Bombora now has around 200 employees and the new 11,012-square-foot office at 102 Madison Avenue comprises the entire fifth floor of the twelve-storey building.

Web site: www.bombora.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.