Forrester Debuts Digital Business & Strategy Service

Forrester has launched a research service called Forrester Decisions for Digital Business & Strategy, to help users create and deliver 'businesswide' CX and drive customer retention and loyalty. The service will be available from August 2022.

The new service is designed to help digital execs create digital business strategies, improve end-to-end digital experiences, and design products and services that improve overall CX and, ultimately, drive revenue. Forrester Decisions for Digital Business & Strategy aims to help users develop their digital strategy, grow their digital team, and collect and analyze data for customer insights. It will also help users design and develop digital products and experiences and measure their value, through the use of emerging technologies.

Sharyn Leaver (pictured), Chief Research Officer, comments: 'While many companies were able to successfully transform digital experiences during the pandemic, our latest CX Index data shows companies have since lost a vital focus on customers. We are adding Forrester Decisions for Digital Business & Strategy to our Forrester Decisions portfolio to ensure that digital leaders have access to the research, tools, and frameworks they need to design and deliver end-to-end digital experiences that drive profitability.'

Web site: www.forrester.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.