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Forrester Launches 'Customer Obsessed' Research Portfolio

May 5 2021

US-based tech researcher Forrester is launching a 'customer obsessed' research product portfolio called Forrester Decisions, comprising fifteen new services designed to help firms accelerate the pace of business and digital change post-pandemic. The portfolio will launch in August.

George ColonyForrester says that changes in consumer behavior, experiences, work, and technology caused by the pandemic, have forced organizations to adapt their businesses to those it describes as 'consumer obsessed'. According to the firm, these organizations put customers at the center of their leadership, strategy, and operations - grow revenue, profits, and employee engagement, and retain customers at more than twice the rate of other firms.

Forrester Decisions is being developed to help executives, functional leaders, and their teams - across technology, marketing, customer experience (CX), sales, and product management - plan and pursue their most pressing initiatives for driving growth. The services, which will combine Forrester's experience with frameworks, models, and methodologies gained through the company's acquisition of b2b research and advisory firm SiriusDecisions, are being designed to help meet changing customer and market dynamics, plan for the future, and set strategy with research such as customer insights, trends and predictions, forecasts, and technology.

Curated tools and frameworks include the Forrester B2B Revenue Waterfall, to prioritize buyer engagement and maximize deal conversions; the CX Management Maturity Model, to plot maturity on the journey to CX transformation; and the Future Fit Technology Strategy Model, to help build adaptive and creative enterprises. CEO George Colony (pictured) comments: 'For over 35 years, global leaders have relied on Forrester to see around corners and understand what's next. Now, with Forrester Decisions, we will help them anticipate those market-changing trends and tackle today's priorities.'

Web site: www.forrester.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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