Talkwalker Offers 'Brand Love' Benchmarking to Clients

Consumer intelligence company Talkwalker has made available to third parties the benchmarking solution developed for its annual Brand Love report - offering marketers measurement of what it calls the drivers of brand love: passion, trust and customer satisfaction.

Talkwalker's technology monitors and analyzes online conversations in real time across social media networks, news web sites, blogs and forums in 187 languages. Last year, the company added a tool called Speech Analytics, allowing brands and agencies to sift through conversations taking place in podcasts.

The Brand Love Benchmarking solution delivers metrics that provide insights into consumers' positive or negative sentiment toward a brand, and reveal how well it is connected to its target audience. Originally developed as the method behind Talkwalker's annual Brand Love Report, the solution is now available for clients to conduct their own benchmarking of consumer attitudes to themselves and competitors.

The firm says that unlike surveys or NPS assessments that provide static consumer feedback that can quickly become outdated, the solution quantifies how close or far a brand is to achieving 'brand love'. David Low (pictured), VP Marketing Americas, comments: 'Brand Love Benchmarking arms brand marketers and their teams with the agility to gain immediate and continuous insights into consumer perceptions. Now this power is in the hands of brands to conduct their own brand love benchmarking research and to develop action plans to strengthen customer relationships'.

Web site: www.talkwalker.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.