Suzy Adds Access to Global Audiences

New York-based consumer insights tech firm Suzy has launched a solution called Global Audiences, giving users access to them alongside US audiences, on one platform.

Suzy combines research tools with its own consumer network, to connect brands directly with their target audiences and re-target them for more detailed qualitative insights. Earlier this month, the firm launched a service called Suzy Live Focus Groups, allowing researchers and marketers to run qual and quant research in one connected platform.

The new Global Audiences solution has been developed to streamline global and US MR and bring all insights together on one platform. The firm says users of the service gain a number of benefits, including global compliance and privacy standards.

Katie Gross (pictured), Chief Customer Officer, comments: 'Each audience is unique, and the values and attitudes of consumers are incredibly localized. Global Audiences allows market researchers to address the needs of consumers within their global market, create consistent surveys and consolidate consumer research for both US and global audiences on a single end-to-end platform'.

Web site: www.suzy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.