Stravito and KnowledgeHound Integrate Tools

Enterprise insights platform Stravito has partnered with search-based survey analysis specialist KnowledgeHound, to help clients centralize all insights and survey data in a single platform.

Stockholm-based Stravito offers a platform using proprietary AI software to help users access market research and insights. The system automatically classifies and tags unstructured data; and a deep search feature uncovers and curates insights - helping teams to collaborate both within their company and with external agencies. KnowledgeHound uses natural language search and data visualization techniques to help marketers and researchers find, view and analyze qual and quant information from their existing databases and files.

Through the partnership, organizations subscribed to both platforms can now access all their survey research data in KnowledgeHound from within the Stravito interface, and link to data visualization tools inside KnowledgeHound that automatically convert survey data into charts or graphs for further analysis and presentation. In addition, the firms say users can review survey data alongside unstructured data, to give context while analysis is being conducted.

Stravito founder and CEO Thor Olof Philogéne, says the integration increases the value of both solutions. Laura Baker, CEO of KnowledgeHound, adds: 'Separately, Stravito and KnowledgeHound offer powerful data mining that help businesses grow and succeed. When combined in a single interface, they form a one-stop insights shop allowing teams to truly search, analyze and integrate insights into business strategy so they can accurately respond to market challenges, conduct long-term planning, and make informed decisions'.

Web sites: www.stravito.com and www.knowledgehound.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.