Glow Rolls Out Social Responsibility Score in US and UK

Australian market research technology platform Glow has rolled out its ESG (environmental, social and governance) / sustainability brand tracker, the Social Responsibility Score (SRS), in the US and UK.

Glow delivers survey building tools, audience integrations and data analysis features, along with real-time access to millions of people across Asia-Pacific through a partnership with Dynata, as well as a partnership with NielsenIQ to expand into North America. The firm's SRS is a syndicated data product that gives companies an objective way to measure and track the impact of their ESG commitments and sustainability initiatives on end consumers, by identifying the gap between what brands are doing and what consumers are recognising.

The solution, which measures across audiences, markets, and competitors, is underpinned by a diagnostic that uses thirteen ESG measures - such as brands' commitment to charity support, supplier welfare, and wildlife and ecosystems - to help brands assess their current market position and direct future investment and communications. Following the roll out, SRS is now capturing consumer perceptions of more than 500 brands across the US, UK and Australian markets, with its entry into the US market taking place in conjunction with NielsenIQ.

Tim Clover (pictured), Glow founder and CEO, comments: 'SRS has been under development for over fifteen months and has been validated against key brand performance metrics including trust, propensity to pay a premium, and revenue growth, based on over $1trn of sales data. What consumers think of companies and brands' environmental, social and governance (ESG) behavior has never been more important and SRS is the robust way to measure that perception.'

Web site: www.glowfeed.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.