Behavioral Marketing Specialist Wunderkind Raises $76m

New York-based behavoral marketing sofware firm Wunderkind has raised $76m in a Series C round of funding, which it will use for company and workforce expansion, and to further develop its products.

Previously known as BounceX, Wunderkind offers a performance marketing engine, which includes a ConsumerID Graph using cookie-less technology to identify and target an audience across multiple devices. This graph is also used to understand consumers' onsite behavior, in order to provide the most relevant messaging at the right time. The firm's Behavioral CMS solution identifies each user's purchase intent and position in the buyer journey, enabling marketers to generate a larger 'send pool' for triggered messages.

New funding was led by financial services company Neuberger Berman, bringing the total raised to date to $151.9m. Wunderkind's recently appointed CEO Bill Ingram (pictured) told online publication Techcrunch: 'We see this as a real opportunity to expand our products outside of acquisition and conversion, and continue to increase the revenue growth of our customers while continuing to grow Wunderkind. To do this, we're investing heavily in AI and machine learning'.

Web site: www.wunderkind.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.